by Kevin Becker | Jul 21, 2022 | Non classé
COMMENT CRÉER DES EXPÉRIENCES UX RÉUSSIES AUTOUR DU VOYAGE ? Reading Time: 5 min Résumé Le secteur de voyage se trouve face à des évolutions marquantes, surtout le service de réservation en ligne. Le nombre de visites sur les différents sites de voyage ne cesse pas...
by Kevin Becker | Jul 7, 2022 | Non classé
Pourquoi une carte d’empathie est indispensable à une démarche d’amélioration d’UX Reading Time: 5 min Résumé Une bonne expérience utilisateur découle d’une bonne recherche utilisateur ou recherche UX. Elle permet de trier les données quantitatives et...
by Kevin Becker | Jun 8, 2022 | Non classé
blOG The power of Emotional Marketing Reading Time: 5 min Summary Emotional marketing has evolved and has proven to be an effective marketing tactic with high conversion. Brands that understand how to get into the emotion of their target customers will surely build...
by Kevin Becker | Feb 23, 2022 | Non classé
Comment mesurer l’engagement de vos visiteurs ? Qu’est-ce que l’engagement des visiteurs ? Selon le type de site web ou mobile et le contenu que vous proposez, vous n’aurez pas forcément la même définition de l’« engagement des visiteurs ». Ainsi on...
by Kevin Becker | Oct 15, 2021 | Non classé
blOG What is a web persona and why you need it Reading Time: 4 min Summary Some e-commerce marketing and UX teams put a lot of efforts into their work on customer persona, yet this does not always bring value to the table. The usual issues are that the insights...
by Kevin Becker | Aug 30, 2021 | Articles
Consumer Psychology Is the Only Constant in a Changing Retail Market Introduction Shopping behaviors are always a means to an emotional end, so retailers need to concentrate on these core human motivators that shape shoppers’ behaviors. In a recent article Forbes...
by Kevin Becker | Aug 23, 2021 | Articles
blOG 5 priming techniques to improve UX Reading time : 5 min Summary Priming is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Priming is a psychological...
by Kevin Becker | Jul 1, 2021 | Articles
blOG Building Confidence in Your Website Reading time : 3 min Summary Credibility is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Credibility is related...
by Kevin Becker | Jun 14, 2021 | Articles, Articles
blOG How does science help create a more efficient UX? Reading Time: 7 min Summary E-merchants are no longer simply willing to make their browsing experience pleasant and intuitive, but also to maximise its efficiency. To increase the performance of a website’s...