The power of Emotional Marketing

by | Jun 8, 2022 | Non classé

blOG The power of Emotional Marketing Reading Time: 5 min Summary Emotional marketing has evolved and has proven to be an effective marketing tactic with high conversion. Brands that understand how to get into the emotion of their target customers will surely build...

COMMENT MESURER L’ENGAGEMENT DE VOS VISITEURS ?

by | Feb 23, 2022 | Non classé

Comment mesurer l’engagement de vos visiteurs ? Qu’est-ce que l’engagement des visiteurs ? Selon le type de site web ou mobile et le contenu que vous proposez, vous n’aurez pas forcément la même définition de l’« engagement des visiteurs ».  Ainsi on...

What is a web persona and why you need it

by | Oct 15, 2021 | Non classé

blOG What is a web persona and why you need it Reading Time: 4 min Summary Some e-commerce marketing and UX teams put a lot of efforts into their work on customer persona, yet this does not always bring value to the table. The usual issues are that the insights...

5 priming techniques to improve UX

by | Aug 23, 2021 | Articles

blOG 5 priming techniques to improve UX Reading time : 5 min Summary Priming is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Priming is a psychological...

Building Confidence in Your Website

by | Jul 1, 2021 | Articles

blOG Building Confidence in Your Website Reading time : 3 min Summary Credibility is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Credibility is related...